Market Research: 66% of car buyers want real-time assistance while using online car configurators

UK AUTOMOTIVE REPORT

Who is this research for ?

What will you find in this research paper?

About the Speakers

What will you find in this research paper?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

Less friction for a better experience

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July 11th, 9:00 AM PST. 12 PM EST

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for ?

Brands need to be approachable online and offer a direct link to the sales team through digital channels. However, the Automotive industry has struggled to become customer-centric and fully digitalized. We surveyed 250 UK customers of brands such as Ford, BMW, Renault, Nissan and Mercedes to find out their research behaviour and how they mostly schedule test drives with dealers. Here are some key takeaways from the research:

Key consumer insights
Purchase behaviour
Customer experience
Digital customer journey
Discussion and conclusions

This research is dedicated to Sales & Marketing Directors within the Automotive industry, looking to understand customer’s online research behaviors when gathering info about their next car purchase on brands websites.

Our research revealed that automotive customers value convenience during the research process more than anything. Accessibility matters!

33% of car buyers want to book test drives via chatbot

67% of car buyers want real-time assistance while using online car configurator

38% of car buyers leave car configurator because it’s too complex

67% of car buyers consider alternative brands if the buying process is too complicated

Key consumer insights
Purchase behaviour
Customer experience
Digital customer journey
Discussion and conclusions

Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel experiences that support & complement existing digital commerce systems. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers.

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