Find out everything you need to know about Black Friday in this guide.

EXECUTIVE GUIDE

This Guide is dedicated to

What will you find in this Guide:

Whisbi's Live Engagement Platform helps brands maximize website value and convert more web visitors into customers by engaging & guiding them at every step of the customer journey. Our platform combines, live video, chat, voice, web/content sharing, and chatbot. We are transforming Digital Sales & Marketing through differentiating online customer experiences that improve Live Engagement and increase sales conversion.

About Whisbi

About the Speakers

What will you find in this eBook?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

Key Guide takeaways

July 11th, 9:00 AM PST. 12 PM EST

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:

Digital sales, marketing, retail, and operations professionals who want to be up-to-speed with the latest changes in the retail industry. It’s never been more important to connect with your customers at every stage of the funnel. Brands that fail to do this effectively will pay the price, and those that get it right stand to make big gains.

About Whisbi

Our ultimate Black Friday Guide shows in detail why this is such an important event for retailers, what the benefits are and how you can beat your competition.

Why Black Friday sales are booming

Which solutions will help you accelerate your online Black Friday marketing strategy

How you can optimize your e-Commerce experience with Live Commerce solutions such as Live Video Shopping and Live Broadcasting

What you can expect from Black Friday as a retailer

Why you should start implementing your Black Friday strategy early to beat the competition

The importance of Black Friday for retailers
Specific channels to use
Implementation & resources needed
What benefits Black Friday has for
e-Commerce
Metrics to measure & show success

Live Commerce solutions allow you to connect

with your customers in real-time. At every stage

of the sales funnel.

About the Speakers

Live Commerce solutions allow you to connect with your customers in real-time. At every stage of the sales funnel.

Today’s online consumers have a shorter attention span than ever before, and higher expectations from brands when it comes to engagement, interaction, and service. Capture their attention and achieve your goals through Live Commerce.

What will you find in this Guide?

This Guide is dedicated to