Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

How Hyundai Mexico improved online engagement & reached over 1M viewers

HYUNDAI CASE STUDY

July 11th, 9:00 AM PST. 12 PM EST

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Deep dive into Hyundai’s journey to increase test drive appointments and what results to expect with Whisbi’s Conversational Marketing platform.

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Whisbi provides the right channel for the right customer at the right time. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. 

The Hyundai Motor Company, commonly known as Hyundai Motors, is a South Korean multinational automotive manufacturer headquartered in Seoul. The company was founded in 1967 and, along with its 32.8% owned subsidiary, Kia Motors, and its 100% owned luxury subsidiary Genesis Motor, altogether comprise the Hyundai Motor Group. It is the third largest vehicle manufacturer in the world and opened its subsidiary in Mexico in 2014.

About Hyundai

Why Whisbi

Whisbi provides the right channel for the right customer at the right time. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. The solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience.

WhyWhisbi

About Vodafone

Vodafone is one of the biggest telecom providers in the world and operates in over 27 countries worldwide and has partnered with another 35 countries. With over 500.000 million customers worldwide. Vodafone is a well-established brand and seeks to lead the telecom industry to the digital era. 

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

 The Result 

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:








93% Customer Satisfaction Rate

13% of engaged viewers (viewed for at least 3 min)

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

 The Solution 

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:








Conversational Marketing: 

Using Whisbi’s live video chat, Hyundai engages the audience by doing live product presentations with Q&A sessions, increasing engagement and converting visitors into interested leads.

Real-time video chat for customers visiting the Hyundai Website and interactive detailed explanations of new car models, car features and answering customer questions.


One-to-Many

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

 The Challenge

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:








         The digital era comes with challenges: Car buyers no longer want to go to dealerships to see the newest car models, they want to be reached online!

             Friction between Online & Offline: Customers don’t feel the brand experts are reachable online to get all the info they need to make a purchase decision.

        Quick solution: Fixing the website issue by finding a fast and easy solution with immediate results

         Great online tools, but missing connection to customers: Online Car configurators, deal building tools and the many info on the manufacturer's website still didn’t lead to test drives or financial conversation. 

16% engaged viewers booked a test drive

1 Million viewers in total

Download Full Case Study

Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel customer experiences. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers.

Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel customer experiences. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. 

Why Whisbi

Why Whisbi

Whisbi provides the right channel for the right customer at the right time. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. The solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience.

WhyWhisbi

About Hyundai

The Hyundai Motor Company, commonly known as Hyundai Motors, is a South Korean multinational automotive manufacturer headquartered in Seoul. The company was founded in 1967 and, along with its 32.8% owned subsidiary, Kia Motors, and its 100% owned luxury subsidiary Genesis Motor, altogether comprise the Hyundai Motor Group. It is the third largest vehicle manufacturer in the world and opened its subsidiary in Mexico in 2014.

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