Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
The impact of Live Video Shopping in the changing
times for the Retail Industry
RESEARCH PAPER
This Reseach Paper is dedicated to
Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel experiences that support & complement existing digital commerce systems. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call, or a traditional phone call into one centralized data-driven UI for your customers.
Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel experiences that support & complement existing digital commerce systems. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers.
About Whisbi
About the Speakers
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Key Case Study takeaways
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July 11th, 9:00 AM PST. 12 PM EST
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
Who's this for?
Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:
This research is dedicated to Direct and Digital Sales, Innovation & Marketing Directors within the Retail industry, looking to understand customer purchase behaviors and attitudes online when wanting to buy a product/offer directly from brands’ digital channels within the changing times for the retail industry.
About Whisbi
Get the only relevant resource that explains how Live Video Shopping fits into the way customers want to buy online.
How this UK Telco brand interacts with their customers digitally
How they created a seamless omnichannel experience
How this brand implemented Whisbi Engage
How customers were able to make confident purchases by asking questions in real-time
How this brand achieved a 5x higher conversion rate
This Reseach Paper is dedicated to
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The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Key Research takeaways
Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:
77% of respondents would consider alternative retailers if their online buying experience was not up to their expectations
49% of consumers would find the online buying process more enjoyable if they didn’t have to visit a retail store & could speak with a brand expert in real-time online
92% of respondents would switch to another brand if Live Video Shopping or live chat channels were available to resolve queries in real-time
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
Customers demand real-time assistance when shopping online
Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:
77% of respondents would consider alternative retailers if their online buying experience was not up to their expectations
49% of consumers would find the online buying process more enjoyable if they didn’t have to visit a retail store & could speak with a brand expert in real-time online
92% of respondents would switch to another brand if Live Video Shopping or live chat channels were available to resolve queries in real-time
Inside this report you can discover insights that will help you have a better understanding of what customers are expecting when shopping online and how you can create the best buying experience possible with Live Video Shopping. Here are some key takeaways from the research: