Market Research: Customer behaviour and trends when shopping online

US TELECOM REPORT

Who is this research for ?

What will you find in this research paper?

Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel experiences that support & complement existing digital commerce systems. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers.

Whisbi provides a conversational sales & marketing platform for B2C enterprises. The solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the right channel for the right customer at the right time. In essence, Whisbi enables modern marketing and sales teams to deliver multichannel experiences that support & complement existing digital commerce systems.

About Whisbi

About the Speakers

What will you find in this research paper?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

The customer journey is now happening online

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July 11th, 9:00 AM PST. 12 PM EST

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for ?

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:

Key consumer insights
Purchase behaviour
Customer experience
Digital customer journey
Discussion and conclusions

This research is dedicated to Direct and Digital Sales, Customer Care & E-commerce Directors within the telecommunication industry, looking to understand customer purchase behaviors and attitude online when wanting to buy a product/offer directly from brands’ digital channels.

About Whisbi

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Understanding modern customer shopping behaviour online is key to growing digital sales revenue as products and prices are no longer prime differentiators.

54% would consider alternative providers if the online customer journey was difficult or taxing

75% would be more likely to buy a product if video or live chat were available to resolve doubts

45% think real-time assistance is important when choosing a network provider online

77% would like more human interaction online

Key consumer insights
Purchase behaviour
Customer experience
Digital customer journey
Discussion and conclusions