Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper    

5 consejos para proteger a tu marca

contra las falsificaciones

How Toyota created a lead-gen machine through Whisbi

TOYOTA CASE STUDY

July 11th, 9:00 AM PST. 12 PM EST

FEATURED SPEAKER 
Maysa Razav, Head of Anti Counterfeit for INTA

Deep dive into Toyota’s journey to increase test drive appointments and what results to expect with Whisbi’s conversational sales platform.

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Whisbi provides the right channel for the right customer at the right time. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. 

Vodafone is one of the biggest telecom providers in the world and operates in over 27 countries worldwide and has partnered with another 35 countries. With over 500.000 million customers worldwide. Vodafone is a well-established brand and seeks to lead the telecom industry to the digital era. 

About Vodafone

Why Whisbi

Whisbi provides the right channel for the right customer at the right time. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. The solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience.

WhyWhisbi

About Vodafone

Vodafone is one of the biggest telecom providers in the world and operates in over 27 countries worldwide and has partnered with another 35 countries. With over 500.000 million customers worldwide. Vodafone is a well-established brand and seeks to lead the telecom industry to the digital era. 

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

 The Result 

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:








56% of all leads booked test drives through the Whisbi One-to-One solution. 

Online customer satisfaction has never been higher. 95% of customers loved the service

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

 The Solution 

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:








Conversational Sales Platform: 

Whisbi’s unique solution combining lead-qualifying chatbot, real-time chat and voice call gave Toyota the tool they needed to increase appointments for test drives online.

Creating a dialogue with the customers via live-chat or phone call, eliminated the friction of losing those customers during the purchase process due to lack of information. Click-to-call options give customers the opportunity to choose a time and date to talk to sales experts.


One-to-One

Selected Toyota models that were featured gained up to 413 test drives a month! 

On average Whisbi delivers more than 200 test drives to Toyota every month!

Download Full Case Study

Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel customer experiences. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers.

Whisbi provides a conversational sales & marketing platform for B2C enterprises. It enables modern marketing and sales teams to deliver multichannel customer experiences. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. 

Why Whisbi

Why Whisbi

Whisbi provides the right channel for the right customer at the right time. Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. The solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience.

WhyWhisbi

About Toyota

Toyota is a japanese automotive manufacturer which counts as the sixth-largest company in the world by revenue. Toyota proudly keeps the title of market leader in sales of hybrid electric vehicles. Other well-known brands under the Toyota umbrella are Lexus, Ranz, Hino and Daihatsu. Toyota's vehicles are sold in more than 170 countries and regions.

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The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

  • Building and communicating your brand, with real examples.
  • Differences and similarities between local and global branding.
  • Promoting your reputation among opinion makers.
  • How to protect your business against brand abuse.

 The Challenge

Brands need to meet customers on their preferred channel. However, the Telecom industry has struggled to become customer-centric and fully digitalized. We surveyed 300 US customers of brands like Verizon, AT&T, T-mobile & Sprint to find out their online shopping habits and which brands offer best-in-class online customer experience. Here are some key takeaways from the research:








         The digital era comes with challenges: Car buyers no longer want to go to dealerships to gather research for their next car purchase. Customers want to get answers online!

        Implementing a fast solution: Toyota’s main focus on fixing their website issue was finding a quick and easy solution with immediate results.

         Friction between Online & Offline:  Customers don’t feel the brand experts are reachable online to finalize test drives.

          Great online tools, but missing connection to customers: Online Car configurators, deal building tools and the many info on the manufacturers website still didn’t lead to test drives or financial conversation.